The Pool News

Making Waves in Pool Journalism

  • Push for Personal Resorts

    Push for Personal Resorts

    Backyards are increasingly being designed to replicate the experiences of high-end resorts. Elements once seen only in luxury destinations — such as tanning shelves, swim-up bars, and expansive porcelain decking — are now appearing…

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  • The Pool News Top 50 Pool Builders

    The Pool News Top 50 Pool Builders

    The Top 50 Builders program honors the most accomplished pool and spa contractors in the nation, highlighting those who set the standard for innovation, professionalism, and business performance. In 2024, this elite group collectively…

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  • Top 25 Pool Service Companies

    Top 25 Pool Service Companies

    The Top 25 service firms span the nation, from independents and franchisees to divisions of larger companies and national consolidators. Together, they employ about 1,309 technicians and serve 81,415 clients, including nearly 75,000 households.…

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Diving Deeper: How Pool News Finds the Stories That Matter

At Pool News, our driving purpose is clear: to deliver high-quality reporting on the stories that shape the pool and spa industry. In a digital age where information is scattered and often unreliable, we position ourselves as a trusted resource, dedicated to accuracy, depth, and context. Every piece we publish is carefully researched and vetted, ensuring that readers not only know what is happening, but also understand why it matters. From industry professionals to homeowners, our audience relies on us to separate fact from noise and provide insight that informs better decisions.

But quality reporting is about more than just information—it’s about storytelling. Behind every statistic is a company striving to grow, a technician mastering their craft, or a family creating memories around their backyard pool. We seek out those human stories that bring the industry to life, giving our coverage depth and character that numbers alone cannot provide. This dedication to both precision and narrative is what makes Pool News more than just another publication. It is a reflection of our promise: to raise the bar for industry journalism and to remain steadfast in our search for the very best stories the pool and spa world has to offer.